Browsing Department of Economics and Business by Subject "advergames"

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  • The development of video game marketing: business opportunities and the gamer identity 

    Bintoudi, Aikaterini (Μεταπτυχιακό Πρόγραμμα Ψηφιακό Μάρκετινγκ, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2024-01)
    This study’s endeavor was to examine on a first stage the enormous growth of video games and the upcoming benefits for businesses and marketers and on a second stage to analyze and profile the gamer identity in order to ...